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X-WR-CALNAME:KIIT Deemed to be University
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X-WR-CALDESC:Events for KIIT Deemed to be University
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DTSTART;VALUE=DATE:20210807
DTEND;VALUE=DATE:20210808
DTSTAMP:20260614T152649
CREATED:20210716T014011Z
LAST-MODIFIED:20210716T014624Z
UID:24173-1628294400-1628380799@kiit.ac.in
SUMMARY:2nd National Businesses Analytics Konclave
DESCRIPTION:EVENT INTRODUCTION Business intelligence and analytics area is one of the fastest growing markets in the software landscape. Organizations are generating large amounts of data in real-time\, and subsequently looking for professionals who can understand\, visualize\, and assess these. Deriving insights from the data drives the organizations and help them chalk the path ahead with efficient strategies and financial performances. The process of business analytics involves use of tools and methods to obtain meaning from data. Organizations use business analytics in order to \n• Analyze data from multiple sources\n• Use advanced analytics and statistics to find hidden patterns in large datasets\n• Disseminate information to relevant stakeholders through interactive dashboards and reports\n• Monitor KPIs and react to changing trends in real-time\n• Justify and revise decisions based on up-to-date information \nThere are three primary methods of business analysis:\n• Descriptive: The interpretation of historical data to identify trends and patterns\n• Predictive: The use of statistics to forecast future outcomes\n• Prescriptive: The application of testing and other techniques to determine which outcome will yield the best result in a given scenario \nThe 2nd National Business Analytics Konclave at KIIT Deemed to be University shall provide a forum to discuss the present and future of business analytics; understand the needs of data-driven organizations and scope for data-minded individuals\, and debate on burning questions in an increasingly data-dependent enterprise scenario. The Konclave will host panel discussions and an array of workshops on various topics related to the theme. \nPanel Discussions\n\nPanel 1: The path to a Business analytics professional\n\nPanel 2: Data Analytics: Challenges\, Responsibilities\, Social Media strategies\n\nTopics\n1 Transforming Marketing Management with analytics\n2 Transforming Operations Management with analytics\n3 Transforming HR Management with analytics\n4 Transforming Finance Management with analytics\n5 Applied Business Analytics and Forecasting\n6 Proactive and Predictive Analysis: Opportunities & Challenges\n7 Tools and processes for pre-processing\, analyzing and post processing of data in business analytics\n8 Building smarter\, scalable and responsible AI for future \nBusinesses Analytics Konclave
URL:https://kiit.ac.in/event/2nd-national-businesses-analytics-konclave/
LOCATION:KIIT School of Management\, KSOM Campus 7 KIIT University\, Bhubaneswar\, Odisha\, 751024\, India
CATEGORIES:Conference,KIIT Events
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20210821
DTEND;VALUE=DATE:20210822
DTSTAMP:20260614T152649
CREATED:20210807T111810Z
LAST-MODIFIED:20210812T113132Z
UID:24274-1629504000-1629590399@kiit.ac.in
SUMMARY:12th National Marketing Konclave on Human Face of Marketing  in the Data Driven Era
DESCRIPTION:EVENT INTRODUCTION 12th National Marketing Konclave on Human Face of Marketing in the Data Driven Era\n\n“A clear purpose is everything to an organization. It is an organization’s soul and identity\, providing both a platform to build upon and a mirror to reflect its existence in the world. It articulates why an organization exists\, what problems it is here to solve\, and who it wants to be to each human it touches through its work. While it’s not the first time in history businesses are pondering why they exist and who they are to their customers. \n\nDeloitte Consulting LLP\, 2021\, Global Marketing Trends. \nThis present era is an era of bountiful data churned into information through analytics and whipped-out insight. Marketers need to soul-search whether these so-called marketing insights are befitting to the core value of marketing function as organizations are not exclusively created for its customer but with a broader purpose to serve mankind. As in most cases marketing research mines consumer data so the possibility of not looking at non-user data is very high. Invariably with this short-sightedness we lose the focus on human beings. Further\, marketers tend to forget the human side of the consumers in this touchless product and service delivery phase due to the pandemic control protocol. Bur marketers need to adopt this new reality and behave like a marketing-oriented organization full of human-like qualities. Business organizations must promote human-centric marketing approaches which treat consumers as real human beings\, not a reference number or consumer ID. \nThe concept of human-centric marketing which gained momentum during the global pandemic and restriction on human contact is a natural outgrowth of customer-centric marketing and product-centric marketing with the evolution of marketing from sales since the decade 1980 onwards. In human-centric marketing\, marketers approach customers as complete human beings with minds\, hearts\, and spirits. In human-centric marketing\, marketers fulfill not only customers’ functional and emotional needs but also address their latent anxieties and desires. In this era of artificial intelligence and robotics\, sometimes consumers are feared to lose their own identity. This deepest uncovered anxieties of consumers may be tapped well by adopting well-defined human-centric approaches touching their body\, mind\, and soul with well-articulated value propositions by human-to-human connection\, not a machine to human artificial interaction. \nMarketing Konclave
URL:https://kiit.ac.in/event/12th-national-marketing-konclave-on-human-face-of-marketing-in-the-data-driven-era/
LOCATION:KIIT School of Management\, KSOM Campus 7 KIIT University\, Bhubaneswar\, Odisha\, 751024\, India
CATEGORIES:KIIT Events
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