BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//KIIT Deemed to be University - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:KIIT Deemed to be University
X-ORIGINAL-URL:https://kiit.ac.in
X-WR-CALDESC:Events for KIIT Deemed to be University
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:Asia/Kolkata
BEGIN:STANDARD
TZOFFSETFROM:+0530
TZOFFSETTO:+0530
TZNAME:IST
DTSTART:20180101T000000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20190914
DTEND;VALUE=DATE:20190915
DTSTAMP:20260610T104153
CREATED:20190821T103645Z
LAST-MODIFIED:20190821T103821Z
UID:20085-1568419200-1568505599@kiit.ac.in
SUMMARY:10th National Marketing Conclave on Delivering Customer Value Proposition through Marketing Analytics
DESCRIPTION:Overview of Theme: \nToday’s consumer landscape and the larger global market are increasingly diverse. With prospects spread across various socioeconomic\, geographic\, and ethnic areas\, understanding these differences is critical to successfully reaching your targeted customer in a meaningful way. However\, recognizing these differences to fine tune your offerings is the call of the day. \nWith more and more information flooding consumers every hour of the day\, your customers are growing less tolerant of brands who misunderstand their needs and wants. When paired with the diversity of consumer set\, understanding unique consumer needs is even more challenging. \nAll customers are not alike. Focusing on these consumers at the individual level allows you to demonstrate a deeper understanding of the market and those you’re trying to target. This approach also helps you assess the value you provide to the customer rather than simply assessing the value of the consumer. \nMarketing analytics is fundamentally changing both business and consumer marketing across the customer life cycle. It is transforming the focus from products and channels to a focus on the customer. Marketing analytics is used to improve strategies to acquire new customers\, to grow customer lifetime value\, and to retain more customers over time. \nAbout the Conclave\nThe Marketing Conclave is an annual convention\, organised by KIIT School of Management (KSOM)\, and attended by industry leaders from the marketing world as well as academicians from prestigious institutes. \nVisit Website
URL:https://kiit.ac.in/event/10th-national-marketing-conclave-on-delivering-customer-value-proposition-through-marketing-analytics/
LOCATION:KIIT School of Management\, KSOM Campus 7 KIIT University\, Bhubaneswar\, Odisha\, 751024\, India
CATEGORIES:Conference,KIIT Events
ATTACH;FMTTYPE=image/jpeg:https://kiit.ac.in/wp-content/uploads/2019/08/Marketing-conclave-ksom-2019.jpg
END:VEVENT
END:VCALENDAR