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Gandhiji in early 20th Century told that “The soul of India lives in its villages”. Over the years, different development policies and programmes have brought a significant change in the life and the livelihoods of people in rural India. However, the rural-urban divide in socio-economic conditions of people has been increasingly noticed. Interventions in rural contexts are still lacking innovation and collaboration. Adaptation of technology, improvement of skill matching to the need of the emerging market and cost-effectiveness in managing credit continue to be the grey areas in rural India. Managing development in this context links to multiple dimensions including education, health, environment, disasters, skill, livelihoods and finance. Moreover, rural professionals get further challenged with uncertainty and risk aversiveness.

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