11th National Marketing Konclave on Marketing@NewNormal
KIIT School of Management KSOM Campus 7 KIIT University, Bhubaneswar, Odisha, India“Markets always change faster than marketing.” Today, more than ever, markets change and develop rapidly. Philip Kotler reminds us that marketers strive to keep up with the pace, as dictated by the markets. COVID-19 global pandemic has upheaved life of the populace. Marketing is at the face when it comes to uncertainty across all business organisations. Consumer buying behaviour More >