Topic: Consumer in Digital Age The Marketing Conclave is an annual convention, organised by KIIT School of Management (KSOM), and attended by industry leaders from the marketing world as well as academicians from prestigious institutes.
Overview of Theme: Today’s consumer landscape and the larger global market are increasingly diverse. With prospects spread across various socioeconomic, geographic, and ethnic areas, understanding these differences is critical to successfully reaching your targeted customer in a meaningful way. However, recognizing these differences to fine tune your offerings is the call of the day. With more and more information flooding consumers More >
“Markets always change faster than marketing.” Today, more than ever, markets change and develop rapidly. Philip Kotler reminds us that marketers strive to keep up with the pace, as dictated by the markets. COVID-19 global pandemic has upheaved life of the populace. Marketing is at the face when it comes to uncertainty across all business organisations. Consumer buying behaviour More >
EVENT INTRODUCTION 12th National Marketing Konclave on Human Face of Marketing in the Data Driven Era “A clear purpose is everything to an organization. It is an organization’s soul and identity, providing both a platform to build upon and a mirror to reflect its existence in the world. It articulates why an organization exists, what problems it is More >